ENAL
Universum University
Master

MA in Management with a Specialization in Marketing & Creative Communication

Lead strategy, brand growth, and creative communication through a 120 ECTS management master focused on market-facing leadership.

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Overview

UNI - Universum International College offers the MA in Management with a Specialization in Marketing & Creative Communication as a two-year, 120 ECTS graduate program at the Prishtina campus. The program develops advanced management, strategy, research, and leadership capability for organizations operating in dynamic, digital, and international contexts, while deepening specialization in brand strategy, integrated marketing communication, storytelling, digital channels, stakeholder engagement, and campaign evaluation. The program is positioned within UNI's Powered by ASU model, with global content, modern pedagogies, and articulation opportunities linked to Thunderbird School of Global Management at Arizona State University where applicable.

Duration2 years
Total Credits120 ECTS
FormatModular-hybrid / online
LanguageAlbanian

Program Objectives

  • Advance research-informed knowledge of management, strategy, and market-facing decision-making.
  • Evaluate complex local, regional, and global business environments using economic, technological, social, and regulatory perspectives.
  • Build evidence-based decision-making capability through qualitative and quantitative research methods.
  • Design and lead strategic initiatives in innovation, change, and growth.
  • Develop specialization expertise in brand strategy, integrated marketing communications, storytelling, digital channels, and campaign evaluation.
  • Embed ethics, sustainability, and good governance in managerial and marketing decisions.
  • Strengthen lifelong learning, reflective practice, and adaptability for evolving market and technology realities.
Curriculum

Academic path

Year 1

60 ECTS
Semester 132 ECTS
  • Global Leadership and Personal Development
    6
  • Business Strategy and Environment
    10
  • Research Methodology in Business
    10
  • Data and Digital Transformation
    6
Semester 228 ECTS
  • Global Accounting
    6
  • Global Marketing Strategies and Management
    6
  • Elective Pool (Students must choose 2 courses)
    • Managerial Economics8 ECTS
    • Corporate Social Responsibility and Business Ethics8 ECTS
    • International Business and the MNEs8 ECTS
    • Organizational Behavior8 ECTS
    16

Academic path

YEAR 2 - Marketing & Creative Communication Specialization

60 ECTS
Semester 330 ECTS
  • Brand Management
    8
  • Creative Communication Strategy
    8
  • Elective Pool (Students must choose 2 courses)
    • Consumer Insights7 ECTS
    • Marketing Analytics7 ECTS
    • Digital Marketing7 ECTS
    • PR and Reputation7 ECTS
    • Sales and Negotiation7 ECTS
    14
Semester 430 ECTS
  • Dissertation
    30

What UNI students gain and experience with Arizona State University

Arizona State University is incorporated in all student experiences and programs, by providing:

ASU "What Is Innovation?" certificate course
Master Class from Arizona State University faculty
Learn English at Arizona State University
ASU English Courses
Arizona State University Summer Experience
ASU Global Exchanges
Global Signature Courses
Short-term immersion programs at ASU partner universities
Online Courses and Workshops by Arizona State University
Courses directly from Thunderbird School of Global Management
ASU Venture X - Startup
ASU Endstar Game

Why Study MA in Management with Marketing & Creative Communication at UNI - Universum International College

Knowledge

  • Critically evaluate advanced theories and frameworks in management, strategy, marketing, and leadership.
  • Analyze dynamic business environments with strategic, financial, and market-based tools.
  • Understand ethical, sustainable, and responsible management practices in complex organizational contexts.

Skills

  • Design evidence-based managerial and strategic decisions using qualitative and quantitative research methods.
  • Develop integrated marketing and creative communication strategies aligned with brand positioning, stakeholder engagement, and organizational objectives.
  • Communicate complex managerial and marketing insights in professional, analytical, and persuasive formats.

Competencies

  • Formulate innovative solutions to strategic, organizational, and communication challenges by linking theory, applied research, and professional practice.
  • Lead and collaborate in diverse interdisciplinary teams with adaptability, negotiation, and professional self-management.
  • Use independent learning and reflective practice to support continuous professional development in changing business environments.

Study Abroad with Scholarships

Study for a semester abroad funded by Erasmus+ in 26 EU countries or worldwide through Arizona State University partner universities.

190partners across Europe and Turkey
International partner map will be added soon.

Career opportunities

  • Middle and senior management roles in private-sector firms, NGOs, and growth organizations.
  • Marketing strategy, growth, brand management, and digital marketing leadership roles.
  • Business development, sales leadership, stakeholder communication, and reputation management positions.
  • Project and program management in donor-funded, public-sector modernization, and enterprise transformation contexts.
  • Entrepreneurship and SME leadership, including scaling operations and professionalizing governance.

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