ENAL
Universum University
Professional Bachelor

Professional Bachelor in Digital Marketing

Build data-driven digital campaigns across SEO, social media, content, analytics, e-commerce, and emerging marketing technologies.

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Overview

The Professional Bachelor in Digital Marketing prepares students for the fast-growing digital economy by combining marketing strategy, digital platforms, creativity, data analytics, user experience, e-commerce, and campaign performance. Students learn to design, implement, and evaluate data-driven marketing strategies across digital channels while developing practical experience through workshops, real-world projects, campaign simulations, analytics reports, internships, and capstone work.

Duration3 years
Total Credits180 ECTS
FormatCampus / Online
LanguageAlbanian and English

Program Objectives

  • Provide advanced knowledge of digital marketing concepts, tools, and technologies, including SEO, SEM, social media, content marketing, and analytics.
  • Develop the ability to design and implement integrated digital marketing strategies for real business challenges.
  • Equip students with analytical skills to interpret complex digital data for informed decision-making and performance optimization.
  • Prepare students to plan, execute, and evaluate digital marketing campaigns using appropriate metrics and performance indicators.
  • Foster innovation and entrepreneurial thinking through creative digital solutions and new business models.
  • Strengthen collaboration and project management skills in professional and multidisciplinary environments.
  • Promote ethical, legal, and socially responsible digital marketing practices, including data protection and privacy.
Curriculum

Academic path

Year 1

59 ECTS
Semester 130 ECTS
  • Foundations of Business and Management
    5
  • Marketing and Integrated Communications
    6
  • Computer Applications for Marketing
    5
  • Digital Marketing Essentials
    6
  • Study Skills
    2
  • Elective course pool
    • Fundamentals of Coding4 ECTS
    • Economics for Digital Marketing6 ECTS
    • English as a Foreign Language I3 ECTS
    6
Semester 229 ECTS
  • Digital Consumer Behavior and Audiences
    6
  • Search Engines and Research
    5
  • Social Media Campaigns and Engagement
    5
  • Email Marketing and CRM
    5
  • Digital Platforms and User Experience (UX)
    5
  • Elective course pool
    • Content Creation for Digital Media5 ECTS
    • English as a Foreign Language II3 ECTS
    3

Academic path

Year 2

65 ECTS
Semester 330 ECTS
  • Digital Advertising and Paid Media
    6
  • Digital Content Strategy & Storytelling
    5
  • Brand Management in Digital Environments
    5
  • Marketing Research and Consumer Insights
    4
  • Marketing Analytics and Data Visualization
    6
  • Elective course pool
    • Online Reputation4 ECTS
    • English as a Foreign Language III3 ECTS
    4
Semester 435 ECTS
  • Marketing Automation and CRM Systems
    6
  • Digital Marketing Funnel
    6
  • Conversion Rate Optimization and Landing Page Design
    6
  • Web Analytics and Performance Measurement
    6
  • Internship Program and Career Orientation
    8
  • English as a Foreign Language IV
    3

Academic path

Year 3

63 ECTS
Semester 535 ECTS
  • Integrated Digital Marketing Campaigns
    6
  • AI Applications in Digital Marketing
    6
  • E-Business / E-Commerce Management and Strategy
    6
  • Project Management
    6
  • Capstone Project I
    8
  • English as a Foreign Language V
    3
Semester 628 ECTS
  • Digital Innovation in Business and Entrepreneurship
    5
  • AI-driven Digital Marketing Analytics
    6
  • Cybersecurity and Data Protection
    6
  • Capstone Project II
    8
  • English as a Foreign Language VI
    3

What UNI students gain and experience with Arizona State University

Arizona State University is incorporated in all student experiences and programs, by providing:

ASU "What Is Innovation?" certificate course
Master Class from ASU faculty
Learn English at ASU
ASU English Courses
ASU Summer Experience
ASU Global Exchanges
Global Signature Courses
Short-term immersion programs at ASU partner universities
Online Courses and Workshops by ASU
Courses directly from Thunderbird School of Global Management at ASU
ASU Venture X - Startup
ASU Endstar Game

Program Learning Outcomes

Knowledge

  • Demonstrate advanced knowledge of digital marketing concepts, tools, and frameworks, including SEO, SEM, social media, content marketing, and digital analytics.
  • Explain and critically evaluate digital consumer behavior, data ecosystems, and marketing technologies in strategic decision-making.

Skills

  • Design and implement integrated digital marketing strategies across multiple digital channels.
  • Analyze and interpret complex digital marketing data using analytical tools to optimize campaign performance.
  • Plan, execute, and evaluate digital campaigns through metrics such as engagement, conversion, and ROI.

Competencies

  • Develop entrepreneurial digital marketing solutions, campaigns, and business models.
  • Collaborate effectively in multidisciplinary teams and manage projects in dynamic environments.
  • Apply ethical, legal, and professional standards in digital communication, data protection, privacy, and responsible marketing.

Study Abroad with Scholarships

Study for a semester abroad—funded by Erasmus+ in 26 EU countries or worldwide through Arizona State University partner universities.

190partners across Europe and Turkey
International partner map will be added soon.

Career opportunities

  • Digital Marketing Specialist
  • SEO/SEM Specialist
  • Social Media Manager
  • Content Marketing Strategist
  • Performance Marketing Specialist
  • Web and Digital Analytics Specialist
  • E-commerce Marketing Coordinator
  • Email Marketing and CRM Specialist
  • Digital Campaign Manager
  • UX and Conversion Rate Optimization Assistant
  • Freelance Digital Marketing Consultant
  • Employment sectors include SMEs, marketing and digital agencies, e-commerce platforms, NGOs, public institutions, startups, freelance projects, and remote global markets.

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